Early EquityEarly Equity

EQUITY FOR FOUNDERS

Smarter Equity for Founders

Get fair founder splits, a clean cap table, and clear dilution models before you pitch. Early Equity helps UK startups plan equity, prep for seed, and talk to investors with confidence.

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Premium equity-planning objects in a rainlit Georgian study, with balance scale and share blocks

Metric 01

120+

Clear help with splits, cap tables, options, valuation, and seed raises.

Metric 02

£18m+

Clear help with splits, cap tables, options, valuation, and seed raises.

Metric 03

4.8/5

Clear help with splits, cap tables, options, valuation, and seed raises.

HOW IT WORKS

A simple four-step plan

Set fair shares before the first hard choice hits.

Brass discs, acrylic wedge and slate spacer on limestone, forming a balanced founder equity split.

1 call + memo

Founder Equity Split

From £750

Set fair shares before the first hard choice hits.

Frosted acrylic cap-table tiles and a metal token tray on a warm oak workbench in sunlit dust.

2-week setup

Cap Table Setup

From £950

Walnut option-pool organiser with ivory chips and a small emerald-lined reserve compartment.

1 model pack

Option Pool Plan

From £850

Brass balance scale settling beside stone sample blocks on a slate ledge.
01Deal review

Valuation Guidance

From £650

Sense-check price and terms before your seed talks.

Frosted acrylic shareholder lattice balanced on brass in dramatic shadow, with a dark workshop behind it.
02Term sheet prep

Shareholder Structure

From £1,100

Shape voting rights, reserved matters, and founder control before terms land.

Leather folio, cream envelopes, brass token, and presentation box on a walnut sideboard by warm lamplight.
03Seed round prep

Seed Fundraising Support

From £1,950

Get investor-ready docs and a clear ask for your raise.

SERVICE MENU

Equity help for founders

We review your split, cap table, raise plans, and key risks.

Brass calculator, sealed folio and three weights on a dark felt tray, top-down on pale oak.
01

Review

We review your split, cap table, raise plans, and key risks.

Overhead abacus, acrylic blocks and translucent counters on charcoal stone.
02

Model

We build the numbers for options, dilution, and funding rounds.

Three stone tokens on a neutral tray, one stepped forward beside a folded cloth and metal marker.
03

Decide

We agree the best path and the changes to make now.

Leather folio, sealed notebook, envelope stack, and wax seal kit on stone.
04

Prep

You get a clear pack for cofounders, hires, and investors.

CASE STUDIES

Recent founder wins

Split memo for founders Cap table tidy-up One dilution model Option pool size check 60-minute strategy call

Billed onceBilled once

Starter

From £950

  • Split memo for founders
  • Cap table tidy-up
  • One dilution model
  • Option pool size check
  • 60-minute strategy call
Most popularBilled once

Signature

From £2,450

  • Co-founder split plan
  • Cap table setup
  • Two dilution models
  • Option pool roadmap
  • Seed deck review
  • Two strategy calls
Project feeProject fee

Scale

Custom

  • Multi-founder split plan
  • Full cap table rebuild
  • Three-round dilution model
  • Investor readiness audit
  • Data room checklist
  • Weekly advisory calls

WHAT CLIENTS SAY

Founders who chose Early Equity

Clear shares, clear roles, and no late fight over equity.

Brass share tokens in a walnut tray beside a cream folio, lit by warm rain-soft window light.

SaaS

Split fixed before seed

Clear shares, clear roles, and no late fight over equity.

Open oak drawer with glass cap-table blocks and option chips in soft daylight.

Fintech

Cap table for hires

Nested translucent rings and counters tightening on a slate panel in soft daylight.

AI

Dilution risk before raise

Blank metallic equity chips in a brushed tray, two open slots, on concrete under hard light

Healthtech

Option pool that worked

Premium folio case and sealed document box on limestone ledge in dramatic evening light.

Retail

Investor pack made clear

Macro brass balance scale with weights and black glass paperweight on dark wood

Founder splits and cap tables

Maya Bennett

Acrylic equity-model cubes, counters and an abacus on charcoal slate under dramatic studio light.

Dilution and option pools

Daniel Okoye

Cream equity presentation folio with brass clip and envelopes on an oak credenza

Seed decks and investor prep

Priya Shah

Leather folio, brass ring, wax tin and cream ceramic tray on terracotta clay.

UK startup finance

Oliver Grant

Proof

Customer notes

Verified

“We fixed our split in one week and got the seed deck moving.”

Macro brass balance scale with weights and black glass paperweight on dark wood

Hannah Cole

Co-founder, Northstar Labs

Verified

“The cap table now makes sense to every founder and advisor.”

Acrylic equity-model cubes, counters and an abacus on charcoal slate under dramatic studio light.

Bilal Rahman

CEO, Peak Grid

Verified

“Their dilution model stopped a bad round before we signed.”

Cream equity presentation folio with brass clip and envelopes on an oak credenza

Sophie Clarke

Founder, Finch Health

Service area

London

Westminster, Camden, Islington, Southwark, Hackney

Westminster silhouette above the Thames in warm dawn haze over wet embankment stone

Area 01

London

Westminster, Camden, Islington, Southwark, Hackney

Brighton shoreline and chalk cliffs in golden haze with open calm sea below

Area 02

South East England

Reading, Brighton, Oxford, Guildford, Milton Keynes

Quiet Midlands canal scene with red-brick civic buildings and an iron bridge at dusk.

Area 03

North West England

Manchester, Liverpool, Preston, Chester, Warrington

Lake District ridge above a still tarn, stone wall, and warm mist at sunset

Area 04

Midlands

Birmingham, Leicester, Nottingham, Coventry, Derby

Questions

Common questions

Quick answers before visitors choose a product, service, or next step.

01How do you help new founders?+

We set fair splits, build the cap table, and show dilution before you talk to investors.

02Do you work with UK startups only?+

We focus on UK startups and small firms, from first split through seed raise.

03How much do you charge?+

We offer fixed entry and mid-tier fees, with custom work for larger raises and complex cap tables.

04Can you help with option pools?+

Yes. We size the pool, model share impact, and show what it means for founders and hires.

05Do you work with investors too?+

Yes. We help make the numbers clear so both sides can agree faster.

06How fast can we start?+

Most projects start within a few days after your first call and document review.

Monthly equity notes

Get short notes on cap tables, splits, dilution, and seed prep for UK founders. One useful email a month, no fluff.